Course Description

Find everything for our Book Club, Accountability Circles, Member Makeovers and Supershares here!

Chief Visionary Officer

Tracy Matthews

Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. Her mission is to help designers get their work on more DREAM clients and raving fans.

Course curriculum

  • 1

    Orientation Calls

    • Mighty Tools: Get to Know the DI Core Path, Member Site, & Facebook Page Like a Boss w/ Jess Gebauer

    • Planning Your Version of Success w/ Tracy

    • Baby Steps to the Business of Your Dreams w/Ana Andricain & Jess Gebauer

    • Baby Steps Tools & Resource List

    • Goals Setting to Beat Overwhelm w/ Sarah McAleer

    • 5 Steps to Beat Overwhelm & Frustration in Your Biz w/ Ana Andricain & Nicole Gariepy

  • 2

    Recommended Resources

    • [F&TA 2018] Master Jewelry Supply Spreadsheet

    • [F&TA 2018] Master Business Resource Spreadsheet

    • Diamond Insiders Master Facebook Post List

    • Accounting & Inventory Tracking

    • Photography

    • Graphics Design

    • Social Media & Marketing

    • Project Management, Organization & Planning

    • Customer Relationship Management (CRM)

    • Outsourcing

    • Website Hosting & Creation

    • Blog Posts & Videos

  • 3

    Book Club

    • Business, Marketing, & Leadership Books

    • Money & Finance Books

    • Personal Development & Growth Books

  • 4

    Monthly Trainings

    • How to Use Pinterest to Drive Traffic to Your Online Store

    • How to Use Pinterest: Slides

    • How to Use Pinterest: PDF

    • Simple Systems Guide: How to make "The Stuff" you already do more efficient and effective

    • Is Etsy Actually YOUR market? w/ Amber Harder

    • Is Etsy Actually YOUR market: Video

    • Facebook Bot Training

    • Momentum Scorecard Training Part 1 w/ Jess Gebauer

    • Mastering the Art of the Pre Promo Tease

    • Mastering the Art of the Pre Promo Tease: Slides PDF

    • Marketing Planning Training: Video

    • Marketing Planning Training: Slides

    • Marketing Planning Training: Calendars

    • Revisiting Your Dream Client (and why that matters!) + Dream Client Q&A w/ Jess Gebauer

    • Bring Your Brand Story to Life w/ Tracy, Jess & Rebekah

    • Creating an Authentic Brand Story Video Checklist

    • Conversion Crushing Tactics To Jumpstart Your Web Sales

    • Shopify Guru Interview & Tutorial

    • Shopify Q&A Chatbox Notes 3/29/18

    • Next Steps Roadmap Call w/ Tracy

    • Tried & True Methods to FLOOD Your Website with Traffic

    • The Secret to A Killer Email Opt-In

    • The Secret to a Killer Email Opt In: Slides

    • 20+ Email Opt-In Ideas You Can Steal Right Now

    • Email Sequencing and Automation w/ Sarah Foster

    • The 5 Best Ways to Increase SEO (and rank higher!)

    • The 5 Best Ways to Increase SEO (and rank higher!): Slides

    • Website Review Training

    • Hot to Sell BIG at the Holidays Without Giving a Discount

    • How to Sell BIG at the Holidays Without Giving a Discount: Slides

    • Show Up For Your Shop: How To Sell Using a CRM Tool w/ Kathleen Cutler

    • Building Customer Trust Through Testimonials

    • Black Friday Weekend Planning Training

    • Newsletter Reviews

    • How to Make Positive Changes That Will Grow Your Biz - Video

    • How to Make Positive Changes That Will Grow Your Biz - Slides

    • How to Make Positive Changes That Will Grow Your Biz - Suggested Training Links

    • Social Media Profile Reviews

    • Part 1: Creating an Email Welcome Sequence that Connects with Your Dream Clients

    • Part 2: Creating an Email Welcome Sequence that Connects with Your Dream Clients

    • SLIDES: Creating an Email Welcome Sequence that Connects with Your Dream Clients

  • 5

    Interviews & Panels

    • Hillary Halstead Scott w/ Robin at JCK

    • Sheri Ihde of Jewelers Mutual Insurance w/ Robin

    • Creating a Multi Dimensional Brand by Highlighting What Makes You Unique w/ Tracy and Lisa Haggis

    • How to Write Amazing Product Descriptions w/ Tracy and Darian Chavez

    • Responsible Jewelry Panel w/ Monica Stephenson, Susan Wheeler, and Robin Gambhir

    • Brand Story Video Interview w/ Josselyn Crane, Nannette Foster, Kristen Baird & Jess Gebauer

    • SEO Panel Discussion w/ the DI Coaches: Jess, Ana, Nicole, and Sarah

    • UX Designer Interview w/ Tom Gebauer from Google

  • 6

    Tutorial Videos

    • Asana for Systems Tutorial w/ Nicole Gariepy

    • Canva: The Simple Solution for Creating Killer Graphics to Make Your Brand POP w/ Jess Gebauer

    • Using Planoly for Instagram w/ Sarah McAleer: Video 1

    • Using Planoly for Instagram w/ Sarah McAleer: Video 2

    • Using Planoly for Instagram w/ Sarah McAleer: Video 3

    • Sarah's Google Analytics Geek Out 101

  • 7

    Supershares

    • Supershare with Frederick & Johan from Juvelan

    • How to Host a Successful Facebook Sale with Sarah DeAngelo

    • Forging Relationships to Grow Your Jewelry Business with Andrea Li

  • 8

    Strategy Sessions

    • Brand Story Video Challenge 2nd Place Winners: Nancy & Gayle w/ Jess - March 13, 2018

    • Pretty Profitable Planner Challenge Winner Ginger Mitchell w/ Tracy - July 11, 2017

    • Sensational Sales Pitch Challenge Winner Angie Dixon w/ Robin - June 15, 2017

  • 9

    Member Makeovers

    • April 2018 (Website Review) Ginger from Firefly Studios

    • February 2017 (Trade Show Strategy) - Caitlin Reyna

    • January 2017 (Implementing Strategy) - Andrea Li

    • January 2017 (Implementing Strategy) - Michelle Rhodes

    • December 2016 (Planning for the New Year) - Heather Perry

    • November 2016 (The Black Friday Trifecta Promotion) - Brooke Mosher

    • October 2016 (ECommerce, Traffic & Conversions) - Emily Denyer

    • October 2016 (ECommerce, Traffic & Conversions) - Gina Pankowski

    • August 2016 (Sales Tactics and Strategy Evaluation) - Julie Sims

    • July 2016 (Live Selling Events) - Loella Medina

    • June 2016 (Public Relations) - Tina Dillingham

    • May 2016 (Alternative Sales Strategies) - Olivia Shih

    • April 2016 (Newsletter Review) - multiple members

    • March 2016 (Trade Shows, Trunk Shows & Craft Fairs) - Pam Schuster

    • January 2016 (Exceptional Client Experiences) - Tamara Shafhauser

    • December 2015 (Planning & Strategy) - Kara Hetz

    • November 2015 (Sales) - Sheryn Kelderhouse

    • October 2015 (Traffic) - Aleks B.

    • September 2015 (Branding) - Martha Keith

  • 10

    Accountability Circles

    • Nicole & Sarah Part 1 - 19 June 2019 - Email List Nurturing

    • Nicole & Sarah Part 2 - 19 June 2019 - Email List Nurturing

    • Dawn & Sarah - 15 May 2019 - Email Lists, FB Lives & Doing Model Shots

    • Dawn & Nicole - 16 Apr 19

    • Ana & Nicole - 12 Mar 19

    • Ana, Dawn & Jess - February, 2019 - Revenue Generating Activities

    • Nicole Garipey & Ana Andricain - December 11, 2018

    • Dawn DiGessare & Nicole Gariepy - November 13, 2018

    • Anna Andricain & Dawn DiGesarre - October 23, 2018

    • Ana Andricain - September 10, 2018 - Marketing Mondays, Pinterest, Social Media Schedulers, Sales Tactics, Gift w/Purchase, Mailchimp vs Personal Email

    • Nicole Gariepy - September 5, 2018 - Pinterest, Holiday Planning, Websites, Scheduling

    • Ana Andricain - August 16, 2018 - August DI event announcements, Blog topic ideas & SEO, Nurturing your list

    • Nicole Gariepy - August 9, 2018 - Accountability Partners, PR and Influencers, Holiday Sales

    • Dawn DiGesarre (and Jess Gebauer) - July 10, 2018 - Website Review + Loads of Photography Tips

    • Ana Andricain - June 19, 2018 - Pros and Cons of Shopify and Weebly, Shipping & Returns, Wunderlist App

    • Nicole Gariepy - June 14, 2018 - Green Process, Recycled Metals, Marketing Calendars and Scheduling

    • Sarah McAleer - May 29, 2018 - GDPR & Email Lists

    • Nicole Gariepy - May 24, 2018 - GDPR Compliance, Accountability Partners, Accountability Strategies and GOALS

    • Ana Andricain - May 10, 2018 - Organization & Systems for Shipping, Setting Deadlines, RGA's, Web Traffic

    • Sarah McAleer - April 17, 2018 - Website Traffic

    • Ana Andricain - April 3, 2018 - Weekly Goals plus Systems, Accountability, Taking Action & Attacking Overwhelm

    • Nicole Gariepy - March 30, 2018 - Dream Client, Morning Routines, Design Inspiration & Goals

    • Sarah McAleer - March 13, 2018 - 6 Steps of Baby Stepping

    • Ana Andricain - February 27, 2018 - Google Analytics & Live Shows

    • Sarah McAleer - February 20, 2018 - Brand Story: 20 Things You Should Organize into Your "Brand Folder"

    • Nicole Gariepy - February 8, 2018 - General Accountability

    • Sarah McAleer - January 30, 2018- Dream Clients & Gold-Dusters

    • Jess Gebauer - January 24, 2018 - Bootcamp Takeaways, Focus on What Matters, Time Blocking, Battling Self Doubt

    • Nicole Gariepy - January 19, 2018 - 2018 Goals, Manifesting & Mindset, Etsy & Shopify

    • Ana Andricain - January 9, 2018 -Mailchimp Groups & Segmentation, Email Ideas, Jewelry Designer Manager Pro

    • Jessica Gebauer - December 21, 2017 - Evaluating, Setting Goals, Planning, & Reveling in your Accomplishments!

    • Sarah McAleer - December 18, 2017 - Selling at "X Mas"

    • Nicole Gariepy - December 8, 2017 - Holiday Sales & General Accountability

    • Ana Andricain - November 20, 2017 - Live Show Displays & Email Sign Ups

    • Sarah McAleer - November 17, 2017 - Preparing for "Xmas Madness"

    • Nicole Gariepy - November 10, 2017 - Holiday Planning: Etsy, Websites, Social Media Scheduling, & Project Management Tools

    • Sarah McAleer - October 24, 2017 - Website Woes

    • Jess Gebauer - October 10, 2017 - Live Coaching

    • Jess Gebauer - September 27, 2017 - Marketing For Successful in Person & Live Events

    • Sarah McAleer - August 29, 2017 - Get Organized!

    • Nicole Gariepy - August 17, 2017 - General Accountability, Q&A

    • Ana Andricain - August 11, 2017 - Photos, Photography, and Outsourcing Photo Editing

    • Jess Gebauer - August 4, 2017 - All About Making a Change!

    • Sarah McAleer - June 22, 2017 - Gold Dust Clients & Email Lists

    • Sarah McAleer - July 25, 2017 - Easy Peasy Ways to Get 100 People on Your Email List + the 10x10 Rule

    • Sarah McAleer's 10x10 Rule: Getting 100 + People on Your Email List

    • Nicole Gariepy - July 20, 2017 - Facebook Sales, Email Marketing, Setting Financial Goals, Time Management

    • Ana Andricain - July 12, 2017 - Happy Hour Circle w/ Jess Gebauer

    • Jess Gebauer - July 7th, 2017 - Pivoting in Life and Business

    • Nicole Gariepy - June 29, 2017

    • Ana Andricain - June 12, 2017

    • Nicole Gariepy - May 30, 2017

    • Ana Andricain - May 25, 2017

    • Sarah McAleer- May 16, 2017

    • Nicole Gariepy - April 28, 2017

    • Sarah McAleer - April 15, 2017

  • 11

    Hot Seat Mini Coaching Sessions

    • 8/28/19 - Jess & Sarah - Sales

    • 6/12/19 Website Reviews w/Jess & Dawn

    • 5/29/19 - Email w/ Jess & Nicole

    • 3/19/19 - Outsourcing w/Jess & Dawn

    • 1/27/19 - Content Creation (& Social Media) w/ Jess, Dawn & Ana

    • 12/21/18 - Growing Your Biz w/ Jess

    • 11/30/18 - Content Creation w/ Jess and Ana

    • 10/12/18 - Black Friday Sales w/ Nicole & Jess

    • 6/8/18 - SEO

    • 5/4/18 - #1 Struggle with Email List Building

    • 4/13/18 - #1 Struggle w/ Getting Traffic To Your Website

    • 3/9/18 - #1 Struggle w/ Online Sales

    • 2/23/18 - #1 Struggle in Your Jewelry Biz