Course Description

The jewelry idea incubator is the first stage to becoming a jewelry brand superstar. Here you are going to lay down the groundwork of your brand and create a strong foundation for your business.

This is just the beginning where you can take your business idea and build a solid model while checking off all the basic items you need to get started.


Chief Visionary Officer

Tracy Matthews

Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. Her mission is to help designers get their work on more DREAM clients and raving fans.

Course curriculum

  • 1

    Business Foundations Checklist

    • Business Foundations Checklist

    • Business Foundations Checklist PDF

    • Podcast: Legal Protection for Your Business

    • Video: Taking on a Business Partner or Investor

    • Podcast: Do I Really Need a Business Plan

    • Ten Topics You Should Study Now

    • Beginner's Guide to Starting a Jewelry Biz Checklist

    • External Resources
  • 2

    Beginner Financial Checklist

    • Beginner Financial Checklist

    • Beginner Financial Checklist PDF

    • Accounting Terms Cheatsheet

    • Video: Accounting Tips for Jewelry Designers

    • Year-End Accounting Strategies

    • Podcast: Where to Invest Money

    • Podcast: Fun Financial Planning

    • Podcast: Easy Tips to Understand Financial Reports with Mariel Diaz

    • External Resources
  • 3

    Business Model Checklist

    • Business Model Checklist

    • Business Model Checklist PDF

    • Video Series: 3 Secrets to Wholesale Success

    • Podcast: How to Pivot Your Jewelry Business

    • Podcast: To Consign or Not to Consign

    • Podcast: Strategies for Wholesale

    • Sourcing Cheatsheet
  • 4

    Marketing Checklist

    • Marketing Checklist

    • Marketing Checklist PDF

    • Podcast: How to Creatively Use Hashtags on Instagram

    • Podcast: How to Leverage Traffic To Get Website Traffic

    • Live Event (Craft Fair) Checklist

    • External Resources
  • 5

    Branding Checklist

    • Branding Checklist

    • Branding Checklist PDF

    • Video: Jewelry Photography on a Budget

    • Podcast: Building a Personal Brand

    • 5 Mistakes Designers Make Photographing Jewelry

    • Your Story Brainstorm Worksheet

    • External Resources
  • 6

    Core Trainings

    • Big Business Brand, Small Business Budget Training w/ Andrea Hill

    • Interview: Arianne Foulks of Aeolidia
  • 7

    Mindset Trainings

    • How to Talk About Your Jewelry Designs without Feeling Skeevie

    • Podcast: How to Make up Your Mind When Fear Becomes Overwhelming

    • Audio: Reframing Your Mindset Meditation
  • 8

    Dream Client Clarity Kit

    • Dream Client Clarity Kit - Welcome

    • Dream Client Clarity Kit Journal

    • Dream Client Clarity Kit Video 1

    • Dream Client Clarity Kit Video 2

    • Dream Client Clarity Kit Video 3

    • Dream Client Clarity Kit Video 4

    • Dream Client Clarity Kit Video 5