Course Description

Now that you’ve graduated from the Incubator stage, it’s time to move onto the Signature Brand stage.

This stage is all about nailing down what you want to be known for, developing your brand assets and discovering what your brand really stands for.

No joke, this is one of the most important stages and you’ll probably come back to it many times in business as you pivot or grow.


Chief Visionary Officer

Tracy Matthews

Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. Her mission is to help designers get their work on more DREAM clients and raving fans.

Course curriculum

  • 1

    Collection Development Checklist

    • Collection Development Checklist

    • Collection Development Checklist

    • 3 Things You Should Never do When Designing Your Collection

    • Pricing Formula Cheat Sheet

    • Pricing Mistakes Checklist

    • Creating Collections that Sell

    • Collection Dev Timelines for Jewelry Designers

    • Collection Dev Tips to Maximize Holiday Sales

    • Cohesive Collection Assessment Worksheet

    • F&TA Pricing Worksheet

    • Pricing Variables Checklist

    • Jewelry Sourcing Checklist

    • Advanced Pricing Formula

    • External Resources

    • Labor Rates Cheatsheet
  • 2

    Signature Brand Checklist

    • Signature Brand Checklist

    • Signature Brand Checklist

    • Moving Toward Your Vision

    • Design Style Masterclass Signature Style Workbook

    • Identify My “Why” Worksheet

    • Your Unique Self Worksheet
  • 3

    Brand Assets Checklist

    • Brand Assets Checklist

    • Brand Assets Checklist PDF

    • Line Sheet Checklist

    • Creating You Desired Sharing Proposition
  • 4

    Web Presence Checklist

    • Web Presence Checklist

    • Web Presence Checklist PDF

    • Writing a Compelling Bio

    • Clean & Simple Website That Sells

    • Podcast: How to Transform Your “Story” into an Engaging About Page

    • Content Brainstorm Worksheet

    • External Resources
  • 5

    Sales and Marketing Plan Checklist

    • Sales and Marketing Plan Checklist

    • Sales and Marketing Plan Checklist PDF

    • Creating Your Desired Sharing Proposition (DSP) Workbook
  • 6

    Core Values, Mission, and Vision Checklist

    • Core Values, Mission, and Vision Checklist

    • Core Values, Mission, and Vision Checklist PDF

    • Podcast: Practical Planning with Creative Vision

    • Core Values Workbook

    • Creating Your DSP
  • 7

    Social Media Strategy Checklist

    • Social Media Strategy Checklist

    • Social Media Strategy Checklist PDF

    • Thinking About Facebook Ads

    • How to Get Awesome Testimonials

    • External Resources
  • 8

    Core Trainings

    • How to Create a Design POV That You’re Famous For

    • Discovering Design Inspiration Workbook

    • Video: Beyond Your Product: Cultivating Desire for Your Brand

    • Video: Tapping Into Your Brand Voice

    • Video: The Ultimate Social Media Plan

    • Social Media Planning Weekly Calendar

    • Video: Social Media Traffic Strategies Using Pinterest & Facebook

    • Positioning Your Brand with Strong Core Values Slides

    • Core Values Worksheet

    • Video: Cohesive Branding Experience with Robin

    • Video: DIC 2016 Collection Review
  • 9

    Mindset Trainings

    • Podcast: Overcoming Fear of Selling

    • Affirmation Practicum: Connect with YOUR Inner Desire
  • 10

    Line Sheet Templates

    • Instructions

    • InDesign Templates

    • Keynote Templates

    • Pages Templates

    • Backwards Compatible Pages Templates

    • Photoshop Templates

    • PowerPoint Templates

    • Word Templates

    • Backwards Compatible Word Templates