Course Description

Now that you’ve zeroed in on your brand, it’s time to get more exposure and sales.

This stage is all about starting to build the momentum that will make you the next unforgettable brand superstar. Here we focus on all forms of exposure for media and sales while leveraging the power of relationships within your network, both online and off.

There is no ONE way to build a successful brand. Here is your chance to test out what works for you and double down to get massive results.


Chief Visionary Officer

Tracy Matthews

Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. Her mission is to help designers get their work on more DREAM clients and raving fans.

Course curriculum

  • 1

    Basic Sales & Marketing Implementation Checklist

    • Basic Sales & Marketing Implementation Checklist

    • Basic Sales & Marketing Implementation Checklist PDF

    • Podcast: How to Build an Email List for Your Jewelry E-Commerce Business

    • How to Get Awesome Testimonials From Your Clients

    • Simple SEO for Jewelry Businesses

    • Marketing Calendar Template

    • 9 Easy Lessons for Growing Your Biz

    • How Strong Viewpoints Increase Your Sales

    • How to Write Compelling Headlines
  • 2

    Social Media Platform Growth Checklist

    • Social Media Platform Growth Checklist

    • Social Media Platform Growth Checklist

    • Online Marketing Cheat Sheet

    • Social Media Content Strategy Workbook

    • Facebook Ads Guide

    • Podcast: Building Relationships with Social Influencers to Increase Your Sales w/Jeanne Verger & Lauren Zavlunov

    • Podcast: How to Explode Your Jewelry Sales Using Facebook Groups w/Lauren Zavlunov

    • If you’re not making money on instagram you’re doing it wrong
  • 3

    Leveraging Your Network Checklist

    • Leveraging Your Network Checklist PDF

    • Leveraging Your Network Checklist

    • Podcast: How to Get Your Jewelry on Celebrities for Free

    • Podcast: Memorable Moments and Takeaways from F&TA Live 2016

    • Podcast: Converting Lookey Loos into Buyers at Live Events
  • 4

    PR and Media Exposure Checklist

    • PR and Media Exposure Checklist

    • PR and Media Exposure Checklist PDF

    • Get Your Jewelry On Celebrities Checklist

    • Done for You: Full Circle PR Templates

    • Podcast: How to Get Noticed by Influential Bloggers with Danielle Miele of Gem Gossip

    • Relationship Marketing For Your Brand Workbook
  • 5

    Scaling Up Ecommerce Sales Checklist

    • Scaling Up Ecommerce Sales Checklist

    • Scaling Up Commerce Sales Checklist PDF

    • Selling Luxury Jewelry Online Successfully

    • Survey Guide and Checklist

    • Podcast: Secrets to Writing Irresistible Copy that Sells More of Your Jewelry Online w/ Makena Sage

    • Podcast: Simple Strategy to Sell More via Email Marketing

    • Podcast: How to Build an Email List for Your Jewelry E-Commerce Business

    • Podcast: How I Booked Over $30K in Profits Converting Leads From My Website

    • Podcast: Boost Your ECommerce Sales with Steve Chou

    • The Boost Your ECommerce Sales Workbook

    • External Resources
  • 6

    Growing Wholesale Sales Checklist

    • Growing Wholesale Sales Checklist

    • Growing Wholesale Sales Checklist PDF

    • Get More Wholesale Sales From Buyers

    • Stop Doing This if You Want to Get Your Collection in More Stores

    • 3 Strategies to Survive the New Economy of Wholesale

    • Trade Show Cheatsheet

    • 6 Steps to Successful Wholesaling

    • Winning Wholesale Accounts and Influencing Buyers Workbook
  • 7

    Core Trainings

    • Rapid List Building With Lauren Zavlunov Video 1

    • Rapid List Building with Lauren Zavlunov Video 2

    • Target PR For Jewelry Designers

    • Targeted Media List Builder

    • Targeted PR Script Templates

    • Do it Yourself PR with Melissa Cassera

    • Simple Strategies for Effective Newsletters

    • Newsletter Ideas Brainstorm Worksheet

    • Simple Website & Traffic Conversion Techniques

    • Simple Website & Traffic Conversion Technique Workbook

    • A Simple 5 Step Plan for Improving Your SEO

    • Building an Effective Website Checklist

    • Set Up Your Site for Sales with Laura Wallis

    • Killer Content Creation for Your Jewelry Business

    • Killer Content Creation Workbook