Course Description

Every smart jewelry business “cookie” knows that ongoing exposure and sales is a must in order to keep your business running.

Now that you’ve moved on from figuring out what works for your brand, it’s time to amplify your results (and skyrocket your profits!) Dive deep into strategies that are working while implementing your vision to move your brand forward.

Test out advertising and advanced marketing tactics. Get your brand out there in a BIG way.

(Don’t be scared to dream big. Remember, this is all about YOUR vision, not somebody else’s).



Chief Visionary Officer

Tracy Matthews

Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. Her mission is to help designers get their work on more DREAM clients and raving fans.

Course curriculum

  • 1

    Advanced Advertising Checklist

    • Advanced Advertising Checklist

    • Advanced Advertising Checklist PDF

    • Marketing Plan for Your Jewelry Promotion

    • Black Friday Marketing Checklist

    • Crushing Your Holiday Sales

    • 151 Ways to Boost Holiday Sales

    • 25 Ways to Boost Summer Sales

    • Install a Facebook Tracking Pixel w/ Kathleen Cutler

    • Setting Up Dynamic Product Ads w/ Kathleen Cutler

    • Creating an Abandoned Cart Sequence w/Kathleen Cutler

    • Setting Up Your First Retargeting Campaign In Facebook w/ Kathleen Cutler
  • 2

    In Depth Tracking & Reports Checklist

    • In Depth Tracking & Reports Checklist

    • In Depth Tracking & Reports Checklist PDF

    • How to Stay Competitive

    • Sales & Goal Tracking Worksheet

    • Sales Systems Checklist

    • Sales Tactics to Amplify Your Sales Worksheet

    • External Resources
  • 3

    Strategic Direction Checklist

    • Strategic Directions Checklist PDF

    • Create a Budget for Success: How I Tripled My Income in Two Weeks

    • The 4 R’s: Review, Revise, Refocus and Reward
  • 4

    Focused Direction Checklist

    • Focused Direction Checklist

    • Focused Direction Checklist PDF

    • 2016 Planning Guide

    • End of Year Planning Prep Checklist

    • Never Fear a New Year
  • 5

    Core Trainings

    • Black Friday Trifecta Madness: Pro Tips for Profitable Promotions Masterclass

    • Black Friday Trifecta Madness Workbook

    • Black Friday Training Audio File

    • Boosting Sales Masterclass with Meghan Patrice Riley

    • Sales Masterclass Checklist

    • Sales & Role Playing Training

    • Rock Your Black Friday Sales w/Agustina Palacio

    • Your Pretty Proffitable Promotion: Marketing for Any Event or Holiday in 6 Weeks or Less

    • Pretty Profitable Promotion Playbook

    • How to Build an Email List for Your Jewelry E-Commerce Business

    • The 5 Top Tips for Goal Planning w/Inta Ievins and Robin Kramer

    • Manifest Your Jewelry Business Strategy

    • F&TA Sales Forecast Worksheet

    • Getting Started with Facebook Ads w/Kathleen Cutler